Something is a satirical take on 'branding', highlighting a brand with no story as its main theme. This unconventional approach is evident in the packaging, social media, and even the tagline. The idea is to brand a brand that's not keen on being branded. It’s complicated, but that’s not Something’s fault. 🤷🏻‍♂️

Very Polite Agency ︎︎︎ Dylan Rekert, Kirsten Geekie